Jörn Green

  • Between the Boxes is now available

    This feels rather extraordinary: I have written and published a book. Between the Boxes is the distillation of 25 years spent working on the problems no function completely owns—making strategy, sales, product, operations, finance, delivery and people operate as one… Continue reading

    Between the Boxes is now available
  • Nobody Is Going to Read All This

    Generative AI makes communication abundant. The next source of power may be the AI that decides what reaches a human—and what disappears before anyone sees it. Continue reading

    Nobody Is Going to Read All This
  • Don’t Train the Curiosity Out of Yourself

    Repeated disappointment can improve our judgement, but it can also train the curiosity out of us. A reflection on bad hit rates, vague opportunities, and the golden retriever that still wants to investigate. Continue reading

    Don’t Train the Curiosity Out of Yourself
  • Most founders don’t have a fundraising problem.

    Over the past few months I’ve spoken with a number of founders preparing to raise capital. One wanted feedback on a pitch deck, another asked if I knew investors worth talking to, and a third wondered why they weren’t getting… Continue reading

    Most founders don’t have a fundraising problem.
  • The quiet drift from evidence to intuition

    Over the past few months I’ve found myself in a surprising mix of meetings — founders preparing for investor conversations, teams working on enterprise sales, others on product strategy or commercial validation. On paper, these conversations have almost nothing in… Continue reading

    The quiet drift from evidence to intuition
  • The Model That Stopped Explaining Reality

    Operator Note Part of the Green Bear Operating Manual: field observations from inside technology companies where growth, complexity, and uncertainty begin to affect decisions. For almost ten years I believed that scaling was primarily a coordination problem. The idea seemed… Continue reading

    The Model That Stopped Explaining Reality
  • The Rise of the Operator: Why Management Is No Longer Enough

    Operator Note Part of the Green Bear Operating Manual: field observations from inside technology companies where growth, complexity, and uncertainty begin to affect decisions. We were sitting in a room, reviewing a product demonstration that, by most reasonable standards, should… Continue reading

    The Rise of the Operator: Why Management Is No Longer Enough
  • Operator Playbook

    Operator Note Part of the Green Bear Operating Manual: field observations from inside technology companies where growth, complexity, and uncertainty begin to affect decisions. From noise to decisions A working tool for experienced operators. Not a framework. Not a consulting… Continue reading

    Operator Playbook
  • Understanding the true Structure of Enterprise AI

    What actually needs to exist for AI to work inside a company Most of what is currently being presented as enterprise AI is not a system. It is interface work on top of a model. Copilots, chat layers, document search,… Continue reading

    Understanding the true Structure of Enterprise AI
  • AI, control, and the old management mistake returning in a new form

    Operator Note Part of the Green Bear Operating Manual: field observations from inside technology companies where growth, complexity, and uncertainty begin to affect decisions. I remember the moment the room shifted. Not at the beginning. That part was easy. The… Continue reading

    AI, control, and the old management mistake returning in a new form