CASE FILES
Operating evidence from decisions I have owned.
These cases are not success theatre. They show decisions, assumptions, evidence, operating changes and results across commercial validation, venture building and organisational scale.
Commercial evidence
Relevant when the product is real, but the company still lacks decision-grade evidence about customer urgency, proposition, pilot conversion or investor readiness.
ACTION ENGINE / ASPEN
From feature portfolio to evidence-based commercial decisions
Decision: which propositions and customer segments deserved the next commercial push.
Evidence created: assumption structure, proposition tests, pilot and outreach signal review.
Related offer: Evidence-to-Action Sprint.
NUNET / UNDERGRYD
Separating ambition from investor-grade evidence
Decision: whether the company had earned the right to start a serious fundraising process.
Evidence created: assumption register, investability logic, segment evidence and raise-readiness gaps.
Related offer: Capital Readiness / Evidence-to-Action Sprint.
Operating scale
Relevant when growth has made informal coordination too expensive and the company needs clearer ownership, decision cadence and execution discipline.
UBISOFT CONNECT
Scaling a global platform organisation
Decision problem: how to scale product, engineering and business ownership without turning every issue into escalation.
Operating change: clearer ownership, practical decision forums and shared visibility of cross-functional commitments.
Related offer: Embedded Strategic Operator.
PLAY’N GO
Increasing output without increasing budget
Decision problem: how to run a large games organisation where portfolio choices, release commitments and commercial value had to connect.
Operating change: portfolio decision-making, release discipline and clearer connection between production and commercial impact.
Related offer: Embedded Strategic Operator.
Venture building
SONY IOT
Turning corporate assets into a commercial platform
Decision problem: whether existing corporate technology and capabilities could become a new B2B business line.
Evidence created: MVP, team, first commercial customer and platform capability that could be absorbed into shared infrastructure.
Related offer: Commercial Decision Review / Evidence-to-Action Sprint.
Which of these problems resembles your company?
Bring the decision. A Fit Call determines whether the right next step is a review, sprint, embedded engagement or no engagement.
Jörn Green 