MARKET VALIDATION
Market validation is one application of the Evidence-to-Action Sprint.
The original Commercial Validation offer has been folded into the broader Evidence-to-Action Sprint. The goal is the same: determine which customer, problem and proposition deserve the next quarter of investment.
Use this when
- The product works or the prototype is credible, but demand is still an assumption.
- The team cannot agree which segment deserves focus.
- Customer conversations produce interest but not urgency.
- Further engineering or sales investment depends on weak evidence.
The sprint frames the decision, tests the assumptions and ends with a proceed, narrow, reposition, pivot or stop recommendation.
Jörn Green 