BOOKS & PUBLICATIONS
Operating ideas made practical.
Books for leaders who need to turn complex systems, competing priorities and incomplete information into decisions that can be carried through an organisation.
NEW PUBLICATION · 2026
Reasonable to Be Wrong
How Organisations Decide Before the Evidence Is Complete
By Jörn Green
A practical book for leaders who must make consequential decisions before uncertainty has disappeared—without letting confidence pose as evidence.
FEATURED PUBLICATION · 2026
Between the Boxes
A Chief of Staff Playbook for Orchestrating the Company
A practical guide to the work that sits between strategy and execution: making assumptions visible, creating traceable decisions, and helping product, sales, operations, finance and leadership function as one company.
For CEOs, COOs, Chiefs of Staff and senior operators responsible for turning executive intent into coordinated action.
EXECUTIVE FIELD GUIDE · 2026
Web3 Without the Hype
A concise executive guide to ownership, trust, control and accountability in decentralised systems—without the jargon, ideology or speculation.
Why these books belong here
They are not separate from the operating work. They make its underlying discipline explicit: distinguish evidence from confidence, decide what must be true, and organise the company around decisions it can actually carry.
Jörn Green 